@font-face{font-family:"DM Sans";src:url(/assets/fonts/dmsans.woff2) format("woff2");font-weight:300 700;font-display:swap}
@font-face{font-family:"Syne";src:url(/assets/fonts/syne.woff2) format("woff2");font-weight:400 800;font-display:swap}
:root{--red:#d42f2f;--red-hi:#e23a3a;--bg:#07070a;--bg2:#0d0d11;--text:#f4f2ef;--dim:rgba(244,242,239,.7);--faint:rgba(244,242,239,.48);--hair:rgba(255,255,255,.1);--hair2:rgba(255,255,255,.16);--glass:linear-gradient(160deg,rgba(255,255,255,.075),rgba(255,255,255,.02));--pad:clamp(1.15rem,4vw,3rem);--max:1180px;--display:"Syne",system-ui,sans-serif;--body:"DM Sans",system-ui,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--text);font:400 16px/1.6 var(--body);overflow-x:hidden}
a{color:inherit}img{display:block;max-width:100%;height:auto}h1,h2,h3,h4,p,ul,ol{margin:0}
:focus-visible{outline:2px solid var(--red);outline-offset:3px;border-radius:4px}
.skip{position:absolute;left:-999px;top:0;background:#fff;color:#000;padding:.6rem 1rem;z-index:99}.skip:focus{left:0}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--pad)}
/* header */
.top{position:sticky;top:0;z-index:40;background:rgba(7,7,10,.78);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid rgba(255,255,255,.08)}
.top-in{max-width:1320px;margin:0 auto;height:64px;padding:0 var(--pad);display:flex;align-items:center;gap:18px}
.brand img{height:22px;width:auto}
.menu{display:none;margin-left:auto;align-items:center;gap:clamp(14px,1.8vw,26px)}
.menu a{color:rgba(244,242,239,.75);text-decoration:none;font:500 .93rem var(--body);white-space:nowrap}
.menu a:hover,.menu a[aria-current=page]{color:#fff}
.menu a.pill,.pill{display:inline-flex;align-items:center;justify-content:center;background:var(--red);color:#fff;border-radius:999px;padding:.62rem 1.05rem;font:700 .86rem var(--body);text-decoration:none;white-space:nowrap;box-shadow:0 6px 22px rgba(212,47,47,.35);transition:background .15s,transform .15s}
.menu a.pill:hover,.pill:hover{background:var(--red-hi);color:#fff;transform:translateY(-1px)}
.top .pill.m{margin-left:auto}
.burger{display:inline-flex;align-items:center;justify-content:center;width:42px;height:42px;border-radius:12px;border:1px solid var(--hair2);background:rgba(255,255,255,.04);color:#fff;cursor:pointer;padding:0}
.burger span{position:relative;width:16px;height:2px;background:currentColor;border-radius:2px}.burger span:before,.burger span:after{content:"";position:absolute;left:0;width:16px;height:2px;background:currentColor;border-radius:2px;transition:transform .2s}.burger span:before{top:-5px}.burger span:after{top:5px}
.burger[aria-expanded=true] span{background:transparent}.burger[aria-expanded=true] span:before{transform:translateY(5px) rotate(45deg)}.burger[aria-expanded=true] span:after{transform:translateY(-5px) rotate(-45deg)}
.menu.open{display:flex;position:absolute;left:0;right:0;top:64px;flex-direction:column;align-items:stretch;gap:0;padding:8px var(--pad) 18px;background:rgba(7,7,10,.97);border-bottom:1px solid var(--hair)}
.menu.open a{padding:13px 2px;border-bottom:1px solid rgba(255,255,255,.06);font-size:1.02rem}
.menu.open a.pill{display:none}
@media(min-width:1000px){.menu{display:flex}.burger,.top .pill.m{display:none}}
/* buttons */
.btns{display:flex;flex-wrap:wrap;gap:10px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5rem;min-height:50px;padding:.85rem 1.35rem;border-radius:14px;font:700 1rem var(--body);text-decoration:none;border:1px solid transparent;transition:background .15s,transform .15s,border-color .15s;cursor:pointer}
.btn.red{background:var(--red);color:#fff;box-shadow:0 8px 30px rgba(212,47,47,.42)}.btn.red:hover{background:var(--red-hi);transform:translateY(-1px)}
.btn.glass{background:rgba(255,255,255,.06);border-color:var(--hair2);color:#fff}.btn.glass:hover{border-color:rgba(212,47,47,.7);transform:translateY(-1px)}
.btn.sm{min-height:44px;padding:.65rem 1.05rem;font-size:.95rem;border-radius:12px}
.link{color:#fff;text-decoration:none;border-bottom:1px solid rgba(255,255,255,.3);font-weight:500}.link:hover{border-color:var(--red)}
/* hero */
.hero{position:relative;isolation:isolate;overflow:hidden;padding:clamp(56px,10vw,120px) 0 clamp(40px,6vw,72px)}
.grid-bg{position:absolute;inset:-2px;z-index:-2;background-image:linear-gradient(rgba(255,255,255,.06) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.06) 1px,transparent 1px);background-size:44px 44px;-webkit-mask-image:radial-gradient(ellipse 80% 70% at 50% 30%,#000 30%,transparent 75%);mask-image:radial-gradient(ellipse 80% 70% at 50% 30%,#000 30%,transparent 75%);animation:pan 18s linear infinite}
.glow{position:absolute;z-index:-1;width:680px;height:680px;max-width:150vw;left:50%;top:-300px;transform:translateX(-50%);background:radial-gradient(circle,rgba(212,47,47,.55),rgba(212,47,47,0) 65%);filter:blur(10px);animation:pulse 7s ease-in-out infinite}
@keyframes pan{to{background-position:44px 44px,44px 44px}}
@keyframes pulse{0%,100%{opacity:.7;transform:translateX(-50%) scale(1)}50%{opacity:1;transform:translateX(-50%) scale(1.08)}}
@media(prefers-reduced-motion:reduce){.grid-bg,.glow{animation:none}html{scroll-behavior:auto}}
.hero-in{max-width:860px;margin:0 auto;padding:0 var(--pad);text-align:center}
.kicker{display:inline-flex;align-items:center;gap:8px;margin:0 0 22px;padding:6px 14px;border:1px solid var(--hair2);border-radius:999px;background:rgba(255,255,255,.04);font:500 .76rem var(--body);letter-spacing:.09em;text-transform:uppercase;color:rgba(244,242,239,.82)}
.dot{width:7px;height:7px;border-radius:50%;background:var(--red);box-shadow:0 0 12px var(--red);flex:none}
.hero h1{font:800 clamp(2.5rem,9vw,5.4rem)/1.02 var(--display);letter-spacing:-.03em;color:#fff;text-wrap:balance}
.hero h1 em{font-style:normal;color:var(--red)}
.sub{margin:22px auto 0;max-width:40ch;font:400 clamp(1.05rem,2.6vw,1.28rem)/1.55 var(--body);color:var(--dim)}
.hero .btns{justify-content:center;margin-top:32px}
.hero-notes{display:flex;flex-wrap:wrap;justify-content:center;gap:8px;margin-top:34px;padding:0;list-style:none}
.hero-notes li{padding:7px 13px;border:1px solid var(--hair);border-radius:999px;font:500 .85rem var(--body);color:var(--faint)}
/* marquee */
.marquee{overflow:hidden;border-top:1px solid var(--hair);border-bottom:1px solid var(--hair);padding:16px 0;background:var(--bg2)}
.marquee-line{display:flex;width:max-content;animation:mq 34s linear infinite}
.marquee-line span{font:800 clamp(1.4rem,3.4vw,2.4rem)/1 var(--display);letter-spacing:-.01em;color:rgba(255,255,255,.9);padding-right:.6em;white-space:nowrap}
.marquee-line b{color:var(--red);font-weight:800}
@keyframes mq{to{transform:translateX(-50%)}}
@media(prefers-reduced-motion:reduce){.marquee-line{animation:none}}
/* sections */
.section{padding:clamp(64px,9vw,112px) 0;position:relative}
.section.alt{background:var(--bg2);border-top:1px solid rgba(255,255,255,.05);border-bottom:1px solid rgba(255,255,255,.05)}
.label{display:flex;align-items:center;gap:10px;font:600 .74rem var(--body);letter-spacing:.15em;text-transform:uppercase;color:var(--red);margin-bottom:16px}
.label:before{content:"";width:28px;height:1px;background:currentColor}
.h2{font:800 clamp(2rem,5.4vw,3.5rem)/1.06 var(--display);letter-spacing:-.025em;color:#fff;text-wrap:balance;max-width:20ch}
.lead{margin-top:18px;max-width:62ch;font-size:clamp(1.03rem,1.5vw,1.15rem);color:var(--dim)}
.lead+.lead{margin-top:12px}
.head{margin-bottom:clamp(30px,4vw,48px)}
.split{display:grid;gap:clamp(28px,4vw,56px)}
@media(min-width:900px){.split .h2{font-size:clamp(2rem,3.5vw,3rem)}}
@media(min-width:900px){.split{grid-template-columns:minmax(0,5fr) minmax(0,7fr);align-items:start}}
.card{background:var(--glass);border:1px solid var(--hair);border-radius:20px;padding:clamp(20px,2.4vw,28px)}
.cards{display:grid;gap:14px}
@media(min-width:640px){.cards.c2,.cards.c3,.cards.c4{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(min-width:980px){.cards.c3{grid-template-columns:repeat(3,minmax(0,1fr))}.cards.c4{grid-template-columns:repeat(4,minmax(0,1fr))}}
.card h3{font:700 1.22rem/1.25 var(--display);color:#fff;letter-spacing:-.01em;margin-bottom:8px}
.card p{color:var(--dim);font-size:.98rem}
.num{display:block;font:600 .75rem var(--body);letter-spacing:.12em;color:var(--red);margin-bottom:10px}
.card.hover{transition:transform .2s,border-color .2s}.card.hover:hover{transform:translateY(-3px);border-color:rgba(212,47,47,.55)}
.ico{display:grid;place-items:center;width:40px;height:40px;border-radius:12px;background:rgba(212,47,47,.14);border:1px solid rgba(212,47,47,.35);color:#ff7b7b;margin-bottom:14px}
.ico svg{width:20px;height:20px}
.friction{display:grid;gap:10px;margin-top:8px}
.friction p{display:flex;align-items:center;gap:12px;font:700 clamp(1.3rem,3vw,1.9rem)/1.2 var(--display);color:#fff;padding:16px 0;border-bottom:1px solid var(--hair)}
.friction p span{color:var(--red)}
/* audiences */
.aud-nav{display:flex;flex-wrap:wrap;gap:8px;margin-top:26px}
.aud-nav a{padding:8px 14px;border:1px solid var(--hair2);border-radius:999px;text-decoration:none;font:600 .9rem var(--body);color:rgba(244,242,239,.85)}
.aud-nav a:hover{border-color:var(--red);color:#fff}
.aud{display:grid;gap:clamp(24px,4vw,48px);padding:clamp(36px,5vw,56px) 0;border-top:1px solid var(--hair)}
.aud:first-of-type{border-top:0}
@media(min-width:900px){.aud{grid-template-columns:minmax(0,5fr) minmax(0,7fr)}}
.aud h3{font:800 clamp(1.6rem,3.6vw,2.4rem)/1.1 var(--display);letter-spacing:-.02em;color:#fff;text-wrap:balance}
.aud .who{font:600 .74rem var(--body);letter-spacing:.15em;text-transform:uppercase;color:var(--red);margin-bottom:12px}
.aud .intro{margin-top:14px;color:var(--dim)}
.aud .btns{margin-top:22px}
.ticks{list-style:none;padding:0;display:grid;gap:10px}
@media(min-width:640px){.ticks.two{grid-template-columns:1fr 1fr}}
.ticks li{position:relative;padding:14px 16px 14px 46px;background:rgba(255,255,255,.035);border:1px solid var(--hair);border-radius:14px;color:var(--dim);font-size:.97rem}
.ticks li b{display:block;color:#fff;font-weight:600;margin-bottom:2px}
.ticks li:before{content:"";position:absolute;left:16px;top:18px;width:16px;height:16px;border-radius:50%;background:var(--red) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M4.5 8.2l2.3 2.3 4.7-4.9' fill='none' stroke='%23fff' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/16px no-repeat}
/* steps */
.steps{display:grid;gap:14px;counter-reset:s}
@media(min-width:760px){.steps{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1080px){.steps{grid-template-columns:repeat(4,1fr)}}
.rows{display:grid}
.row{display:grid;gap:8px;padding:22px 0;border-top:1px solid var(--hair)}
.row:last-child{border-bottom:1px solid var(--hair)}
@media(min-width:760px){.row{grid-template-columns:minmax(0,4fr) minmax(0,7fr);gap:32px}}
.row h3,.row h4{font:700 1.25rem/1.25 var(--display);color:#fff}
.row p{color:var(--dim)}
.brands-line{display:block;margin-top:10px;font-size:.9rem;color:var(--faint)}
/* founders */
.founder{display:grid;gap:12px}
.founder .av{display:grid;place-items:center;width:52px;height:52px;border-radius:50%;background:linear-gradient(135deg,#d42f2f,#5a1010);font:700 1rem var(--display);color:#fff;box-shadow:0 0 0 2px rgba(255,255,255,.12)}
.founder h3{margin:0}.role{font:600 .78rem var(--body);letter-spacing:.1em;text-transform:uppercase;color:var(--red)}
/* faq */
.faq{display:grid;gap:10px;max-width:880px}
.faq details{background:rgba(255,255,255,.035);border:1px solid var(--hair);border-radius:16px;padding:0 20px}
.faq details[open]{border-color:rgba(212,47,47,.45);background:rgba(255,255,255,.05)}
.faq summary{list-style:none;cursor:pointer;padding:18px 34px 18px 0;position:relative;font:700 1.06rem/1.35 var(--display);color:#fff}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";position:absolute;right:0;top:14px;font:400 1.6rem/1 var(--body);color:var(--red);transition:transform .2s}
.faq details[open] summary:after{transform:rotate(45deg)}
.faq details p{padding:0 0 18px;color:var(--dim)}
.faq h3{font:inherit;display:inline}
/* blog cards */
.posts{display:grid;gap:14px}
@media(min-width:760px){.posts{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1080px){.posts.three{grid-template-columns:repeat(3,1fr)}}
.post-card{display:flex;flex-direction:column;gap:10px;text-decoration:none;height:100%}
.post-card time{font:600 .74rem var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--red)}
.post-card h2,.post-card h3{font:700 1.25rem/1.28 var(--display);color:#fff;letter-spacing:-.01em}
.post-card p{color:var(--dim);font-size:.97rem}
.post-card .more{margin-top:auto;padding-top:6px;font:600 .92rem var(--body);color:#fff}
/* closing */
.closing{text-align:center;padding:clamp(72px,10vw,128px) 0;position:relative;isolation:isolate;overflow:hidden}
.closing .h2{margin:0 auto;max-width:16ch}
.closing .lead{margin:18px auto 0}
.closing .btns{justify-content:center;margin-top:30px}
.mail{display:inline-block;margin-top:22px;font:700 clamp(1.15rem,3vw,1.6rem) var(--display);color:#fff;text-decoration:none;border-bottom:2px solid var(--red)}
/* footer */
.foot{border-top:1px solid var(--hair);padding:36px 0 44px;color:var(--faint);font-size:.92rem}
.foot-in{display:grid;gap:22px}
@media(min-width:800px){.foot-in{grid-template-columns:1fr auto;align-items:center}}
.foot nav{display:flex;flex-wrap:wrap;gap:10px 20px}
.foot a{text-decoration:none;color:rgba(244,242,239,.7)}.foot a:hover{color:#fff}
.foot .brand img{height:20px;margin-bottom:10px}
/* reveal */
.js .reveal{opacity:0;transform:translateY(14px);transition:opacity .6s ease,transform .6s ease}
.js .reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.js .reveal{opacity:1;transform:none;transition:none}}
/* article */
.article{max-width:740px;margin:0 auto;padding:clamp(40px,7vw,80px) var(--pad) clamp(56px,8vw,96px)}
.crumbs{font-size:.88rem;color:var(--faint);margin-bottom:22px}.crumbs a{text-decoration:none;color:rgba(244,242,239,.7)}.crumbs a:hover{color:#fff}
.article h1{font:800 clamp(2rem,6vw,3.2rem)/1.08 var(--display);letter-spacing:-.025em;color:#fff;text-wrap:balance}
.meta{margin-top:16px;font-size:.92rem;color:var(--faint)}
.meta b{color:rgba(244,242,239,.85);font-weight:600}
.prose{margin-top:34px;font-size:1.08rem;line-height:1.75;color:rgba(244,242,239,.84)}
.prose>*+*{margin-top:1.1em}
.prose h2{margin-top:2em;font:800 clamp(1.4rem,3.4vw,1.85rem)/1.2 var(--display);color:#fff;letter-spacing:-.015em}
.prose h3{margin-top:1.6em;font:700 1.2rem/1.3 var(--display);color:#fff}
.prose ul,.prose ol{padding-left:1.3em}.prose li+li{margin-top:.45em}
.prose a{color:#fff;text-decoration:underline;text-decoration-color:var(--red);text-underline-offset:3px}
.prose strong{color:#fff}
.prose blockquote{margin-left:0;padding:4px 0 4px 18px;border-left:3px solid var(--red);color:var(--dim)}
.cta-box{margin-top:44px}
.cta-box h2{font:800 1.5rem/1.2 var(--display);color:#fff}
.cta-box p{margin-top:8px;color:var(--dim)}
.cta-box .btns{margin-top:18px}
.page-head{padding:clamp(56px,9vw,104px) 0 clamp(28px,4vw,44px);position:relative;isolation:isolate;overflow:hidden}
.page-head h1{font:800 clamp(2.4rem,7vw,4.4rem)/1.04 var(--display);letter-spacing:-.03em;color:#fff}

.urx-strip{position:relative;background:#050505;color:#fff;overflow:hidden;padding:clamp(1.6rem,3.2vw,2.6rem) 0 clamp(1.8rem,3.6vw,2.9rem);border-top:1px solid #d42f2f;border-bottom:1px solid rgba(255,255,255,.08);isolation:isolate}
.urx-strip *{box-sizing:border-box}
.urx-strip:before{content:"";position:absolute;inset:0;z-index:-1;pointer-events:none;background-image:linear-gradient(rgba(255,255,255,.035) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.035) 1px,transparent 1px);background-size:28px 28px;-webkit-mask-image:radial-gradient(ellipse at center,#000 30%,transparent 75%);mask-image:radial-gradient(ellipse at center,#000 30%,transparent 75%)}
.urx-label{display:flex;align-items:center;justify-content:center;gap:.7rem;margin:0 auto clamp(1rem,2vw,1.5rem);padding:0 20px;font:600 clamp(.68rem,.9vw,.78rem)/1.2 "Syne",system-ui,sans-serif;letter-spacing:.16em;text-transform:uppercase;color:rgba(255,255,255,.62);text-align:center}
.urx-dot{flex:0 0 auto;width:.45rem;height:.45rem;border-radius:50%;background:#d42f2f;box-shadow:0 0 0 0 rgba(212,47,47,.6);animation:urx-pulse 2.4s ease-out infinite}
.urx-viewport{position:relative;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 9%,#000 91%,transparent);mask-image:linear-gradient(90deg,transparent,#000 9%,#000 91%,transparent)}
.urx-viewport:after{content:"";position:absolute;top:0;bottom:0;left:-30%;width:30%;pointer-events:none;background:linear-gradient(90deg,transparent,rgba(255,255,255,.035) 50%,transparent);animation:urx-sheen 9s ease-in-out infinite}
.urx-track{display:flex;width:max-content;animation:urx-scroll 90s linear infinite;will-change:transform}
.urx-viewport:hover .urx-track,.urx-viewport:focus-within .urx-track,.urx-strip.urx-off .urx-track{animation-play-state:paused}
.urx-strip.urx-off .urx-viewport:after,.urx-strip.urx-off .urx-dot{animation-play-state:paused}
.urx-list{display:flex;align-items:center;gap:56px;margin:0;padding:0 28px;list-style:none;flex-shrink:0}
.urx-list li{flex:0 0 auto;display:flex;align-items:center;justify-content:center;height:46px}
.urx-list img{display:block;height:30px;width:auto;max-width:150px;object-fit:contain;opacity:.68;filter:grayscale(1) brightness(0) invert(1);transition:opacity .25s,filter .25s,transform .25s}
.urx-list img.urx-sq{height:42px}
.urx-list img.urx-wide{height:20px;max-width:170px}
.urx-list img:hover{opacity:1;transform:translateY(-1px);filter:grayscale(1) brightness(0) invert(1) drop-shadow(0 0 10px rgba(255,255,255,.45))}
@keyframes urx-scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@keyframes urx-sheen{0%{left:-30%}60%,100%{left:110%}}
@keyframes urx-pulse{0%{box-shadow:0 0 0 0 rgba(212,47,47,.6)}70%{box-shadow:0 0 0 .55rem rgba(212,47,47,0)}100%{box-shadow:0 0 0 0 rgba(212,47,47,0)}}
@media (max-width:600px){
  .urx-list{gap:36px;padding:0 18px}
  .urx-list li{height:40px}
  .urx-list img{height:24px;max-width:120px}
  .urx-list img.urx-sq{height:34px}
  .urx-list img.urx-wide{height:16px;max-width:130px}
  .urx-track{animation-duration:70s}
}
@media (prefers-reduced-motion:reduce){
  .urx-viewport{-webkit-mask-image:none;mask-image:none}
  .urx-viewport:after,.urx-dot{animation:none;display:none}
  .urx-track{animation:none;width:auto;flex-wrap:wrap;justify-content:center}
  .urx-list{flex-wrap:wrap;justify-content:center;row-gap:20px;padding:0 20px;flex-shrink:1}
  .urx-list[aria-hidden="true"]{display:none}
}

/* top-of-page placement: compact band */
.urx-strip.urx-top{padding:14px 0 16px}
.urx-top .urx-label{margin-bottom:10px}
.urx-top .urx-list li{height:40px}