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UGC platform · Creator marketplace
The right resource changes everything
Unresourced is where brands, agencies and clients hire UGC creators, and where creators land brand deals and get paid. Campaigns, gifting, affiliate links and ads, in one platform.
- Creator networks
- UGC systems
- Affiliate growth
- Paid media
The problem
Big ideas get stuck behind small bandwidth.
Brands are operating across an increasingly complex creator and content ecosystem, with greater pressure to produce consistently, move quickly, and deliver measurable performance across multiple channels.
Creators face the other side of it: finding brands, pitching, chasing replies and getting paid, usually on their own. Unresourced brings both sides into one system.
Scattered creators.
Fragmented content.
Limited bandwidth.
Brands we've worked with
The platform
One UGC platform, from brief to paid.
Unresourced is a creator marketplace and a working space for UGC. Brands and agencies post campaigns and gifting offers, creators apply, and the work runs through one place: applications, approvals, links and codes, ads and payment. Creator, brand and agency accounts are free.
How it works
Post or find a brief
Brands post campaigns and gifting offers with clear deliverables and usage terms. Creators browse what is open and apply.
Match and make
Brands choose the creators that fit. Creators shoot, submit and revise inside the platform, so feedback never gets lost in DMs.
Approve, run and get paid
Every video is reviewed before it is approved and paid through the platform. Winners can run as ads or keep earning through a creator’s link and code.
What’s inside
Everything a UGC program needs.
Campaign marketplace
Brands post briefs with deliverables and usage terms. Creators browse open campaigns and apply in a few taps.
Creator and brand matching
Creators choose the categories they want to work in and are matched to brands in those categories first.
Gifting programs
Run product seeding and PR gifting in one place, with each request tracked from ask to post.
Affiliate links and codes
Each approved creator can get their own short link and store code, so sales are matched back to the right person.
Creator-handle ads
Approved videos can run as TikTok and Meta ads from the creator's own handle, with the creator's OK.
Brand contact directory
Ultra VIP creators get a directory of the best brand contacts who have replied to outreach, with 100 contact unlocks per day.
Outreach template maker
Pick a brand, a goal and a tone, and the template maker writes a pitch email you can edit and send yourself.
Creator rewards
Five reward levels recognize creators who deliver great work on time, with perks that grow as you go.
Canvas UGC, done for you
For brands that want it managed end to end, our team runs dedicated single-brand creator accounts from setup to paid scale.
Who it’s for
Built for every side of the brief.
New creators, growing brands, agencies running many clients, and companies that want the whole program handled. Here is what each one gets.
For UGC creators
Brand deals for new and growing creators.
You don’t need a big following to get paid for content. Unresourced puts open briefs, gifting and brand contacts in one place, with no non-compete and no exclusivity.
- Open campaignsBrowse briefs from brands and apply in a few taps.
- GiftingRequest products that fit your niche and build your portfolio.
- Get paid through the platformApproved videos are paid inside Unresourced. No chasing invoices.
- Your own link and codeEarn on the sales your content drives, tracked to you.
- Rewards levelsFive levels that recognize reliable, high-quality work.
- Ultra VIP, if you want itBest brand contacts, the template maker and 100 contact unlocks a day.
For brands
Hire UGC creators without building a team for it.
Post a brief, choose the creators who fit, approve every video, and turn the best ones into ads. One place for campaigns, gifting and affiliate.
- Briefs in plain wordsDeliverables and usage terms, with an end date, set before anyone applies.
- Vetted applicantsCreators are checked for real, recent content in your niche before they are matched.
- Review and approveNothing is paid until you approve the video.
- Gifting and seedingSend product to the right creators and track each request.
- Links and codesGive each creator a tracking link and store code.
- Ads from creator handlesRun approved videos on TikTok and Meta with the creator’s OK.
For agencies
Run every client’s creators from one login.
A UGC agency juggles rosters, briefs and approvals across many brands. Unresourced gives agencies a dedicated account built for exactly that.
- Agency dashboardYour creator roster, client brands, campaigns and reports in one view.
- Team seatsInvite teammates and choose what each one can do.
- One workflow per clientSeparate briefs, approvals and gifting for each brand you manage.
- Free accountAgency accounts are free. Pay creators for the work, not for software.
For clients
Want it done for you? Our team runs it.
Some brands want the whole creator program handled. Our team can step into one part of your creative operation or run the whole system, from creators and UGC to paid media, testing and reporting.
- Content systemsUGC strategy and production, managed Canvas UGC programs, briefs, paid creative and usage rights that fuel every channel.
- Creator networksCreator sourcing, influencer partnerships, product seeding and affiliate recruitment built on real relationships.
- PerformanceAffiliate growth, TikTok Shop, paid media and performance tracking that turns content into revenue.
Canvas UGC
Where organic proves what paid can scale.
Canvas UGC is a creator-led content model in which creators build and operate dedicated, single-brand social accounts. Each account is created for one brand, features that brand exclusively, and grows independently from the creator’s personal profile.
Unlike influencer marketing, Canvas UGC does not depend on a creator’s existing following. Unlike traditional UGC, the content is not a series of disconnected deliverables. The account becomes an ongoing place to build an audience, test creative, and find what performs.
How the canvas takes shape
Start with a blank canvas.
Each creator establishes a separate social account centered entirely around the brand. The account begins with clear content pillars, messaging, and audience objectives.
Learn the category.
Before publishing branded videos, the creator studies and engages naturally within the brand’s category. This warm-up period gives the creator context on the community, audience conversations, and native content patterns.
Let organic lead.
The creator publishes platform-native videos across different hooks, messages, formats, and concepts. Organic performance reveals what is earning attention before paid media is introduced.
Turn proof into scale.
The strongest videos can be amplified through paid media. Their winning hooks and messages can then be translated across additional creators, giving every new variation an existing proof of concept.
Our process
From scattered to scalable.
The strategy is only useful if the system can actually run. We build the structure, activate it, and keep improving what comes out of it.
Diagnose
We audit your current ecosystem, goals, and gaps.
Build
We build the strategy, creator pipeline, and content engine.
Activate
We launch campaigns, activate creators, and amplify content.
Optimize
We track performance and refine for more profitable growth.
Who’s behind the work
Built from both sides of the brief.
Dylan Goodrich
Founder · Creator Strategy
Dylan is a creator-commerce strategist, consultant, and content creator with experience leading influencer and social programs for Ariana Grande Fragrances, Khloé Kardashian Fragrances, r.e.m. beauty, IGK Hair, HubSpot, Wix, AG1, Stanley 1913, and The RealReal. At Unresourced, he builds repeatable programs across UGC, affiliate marketing, TikTok Shop, Amazon, product seeding, paid creative, and influencer partnerships. His experience across both creator-led platforms and brand strategy brings a practical understanding of what each side needs to produce strong work and measurable growth.
Alex Schafirovitch
Co-Founder · Creative Operations
Alex is a creator-commerce operator focused on the systems behind scalable content. His client experience includes Shiseido, Revlon, CASETiFY, Brooklinen, Salt & Stone, Jolie, and Regent. At Unresourced, he helps e-commerce and CPG brands source creators, produce high-volume UGC, manage product seeding, streamline approvals, and develop creative for paid and organic channels. His background spans influencer partnerships, creator communications, contract negotiation, social strategy, visual storytelling, and direct-to-consumer launches across fashion, beauty, lifestyle, and consumer products, turning complex creator operations into clear, repeatable workflows built for long-term value.
Jure Figar
Digital Marketing & Performance Strategy
Jure is a digital marketing and performance strategist with experience driving growth for established brands, high-growth businesses, and founder-led companies across e-commerce, SaaS, and consumer products. His work spans paid media buying, performance strategy, conversion optimization, and full-funnel growth across Google, Meta, and TikTok. He has managed and optimized paid media for Ariana Grande, Khloé Kardashian, Kourtney Kardashian, Canon, Prima, Moonglow, Sane Solution, and Moment, as seen on Shark Tank. Having worked across both agency and brand environments, Jure brings a practical understanding of how to turn strong creative, audience insights, and data into efficient, scalable customer acquisition and repeatable growth systems.
Selected experience
Proof lives in the work.
Across our team’s careers, we have helped leading consumer brands shape creator programs, social systems, and performance-ready content. The categories change. The focus stays the same: make the creative work harder and the operation run smarter.
Beauty, built for culture.
Influencer and social programs shaped for high-attention launches, creator storytelling, and lasting brand relevance.
Shiseido · Revlon · r.e.m. beauty · Ariana Grande Fragrances · Khloé Kardashian Fragrances · Kourtney Kardashian · IGK Hair · Prima · Salt & Stone · JolieCommerce, built to move.
Creator systems connecting UGC, affiliate strategy, product seeding, and paid creative to clearer paths to purchase.
Stanley 1913 · AG1 · Canon · Moment · CASETiFY · Brooklinen · Parents Are Human · The RealReal · Moonglow · Sane Solution · RegentPlatforms, made human.
Creator-led education and social programs designed to make complex products feel clear, useful, and native to the feed.
WeTransfer · HubSpot · WixFAQ
Questions creators and brands ask us.
What is Unresourced?
Unresourced is a UGC platform and creator marketplace. Brands, agencies and clients use it to post briefs, find and hire UGC creators, run gifting, and track content in one place. Creators use it to find brand deals, apply to campaigns, request gifted products and get paid. Our team also runs managed creator programs, including Canvas UGC, for brands that want the work done for them.
What is UGC, and how is it different from influencer marketing?
UGC (user-generated content) is short, natural-feeling content, usually video, that a creator makes for a brand to use on its own channels and in ads. Influencer marketing pays for a creator's reach to their own audience. With UGC, the brand is mostly paying for the content itself, so a creator does not need a big following to do well.
Do I need a lot of followers to become a UGC creator?
No. Brands hiring UGC creators care most about the quality of the video: a strong hook, clear lighting and sound, honest delivery and on-time work. A small portfolio of three to five example videos you shot yourself is usually enough to start applying to briefs.
How do new creators land brand deals on Unresourced?
Create a free creator account, fill out your profile and the categories you want to work in, then apply to open campaigns and request gifted products that fit your niche. Brands review applications and pick creators. Ultra VIP members also get a directory of brand contacts who have replied to outreach, a template maker for pitch emails, and 100 contact unlocks per day.
Is Unresourced free?
Creator, brand and agency accounts are free. Ultra VIP is the only paid tier, and it is optional. It adds the brand contact directory, the outreach template maker and 100 contact unlocks per day.
How do brands hire UGC creators on Unresourced?
Create a free brand account and post a brief with the product, the deliverables and the usage terms. Creators apply, you choose who to work with, and every video is reviewed before it is approved and paid through the platform. You can also run gifting, give each creator a tracking link and code, and run approved videos as TikTok or Meta ads from the creator's handle with their OK.
Can agencies manage several brands from one account?
Yes. Agencies get their own free login with a dashboard for their creator roster, client brands, campaigns and reports, and teammates can be invited with the permissions you choose.
Who owns the content and where can it run?
Usage terms go in every brief, in plain words, with an end date, so creators know where a video will run and for how long before they apply. Anything outside those terms is agreed separately between the brand and the creator.
Do creators sign a non-compete or exclusivity deal?
No. Creators on Unresourced keep their freedom: there is no non-compete and no exclusivity, so they can keep working with brands and on other platforms.
What is Canvas UGC?
Canvas UGC is a creator-led model where creators build and run dedicated social accounts for a single brand. The accounts test hooks and messages organically, and the videos that earn attention are then scaled with paid media. Unresourced runs Canvas UGC programs for brands from setup to scale.
What is Ultra VIP?
Ultra VIP is an optional tier for creators doing their own outreach. It includes a directory of the best brand contacts who have replied to outreach, a template maker that helps you write a pitch email for a chosen brand, goal and tone, and up to 100 contact unlocks per day.
From the blog
Guides for creators, brands and agencies.
Practical, plain-English guides on UGC, brand deals and creator campaigns, with new posts every day.
What Brands Look for When They Hire UGC Creators
The qualities brands check before hiring a UGC creator, from the first two seconds of your video to how you handle a brief, revisions and deadlines.
Read the guide →How UGC Pricing Works: A Beginner's Guide to Rates, Usage and Packages
New to UGC? Learn what goes into a UGC rate: deliverables, usage rights, ad permissions, exclusivity, raw footage and revisions, and how to build packages.
Read the guide →How to Write a Cold Pitch to a Brand That Actually Gets a Reply
A practical guide for UGC creators on pitching brands by email: finding the right person, subject lines, a short structure that works, and following up.
Read the guide →Contact Unresourced
Let’s get you resourced.
Creators, brands, agencies and clients: start in the app, or email the team.
[email protected]