lineup
every kind of creator.
influencers, ugc creators, canvas ugc and everyone in between. we work with all of them. here's what each one does, what they're best for and what a brand gets.
the lineup
pick a type.
tap through all eight. each one shows how it works, where the content lives and what you can ask for.
influencers.
their audience, their feed.
lives ontheir own feed
what they do
creators with a real following who post about your brand on their own channels. the trust they've built with their audience does the selling.
best for
launches, awareness, reaching new people fast, and borrowing credibility in a niche.
what brands get
reach into an audience that already listens, social proof, comments and community, plus content you can reshare with permission.
example deliverables
- in-feed reels
- tiktok posts
- story sets
- collab posts
- unboxings
- launch day takeovers
ugc creators.
content made for your channels.
lives onyour feed and your ads
what they do
creators who make native, real-feeling videos and photos for your brand to post or run as ads. no audience needed, it's all about the craft.
best for
paid social, testing hooks, product pages, and keeping your ads fresh.
what brands get
ad-ready creative in your voice, lots of angles to test, and usage rights so the content works across your channels.
example deliverables
- hook variations
- testimonials
- product demos
- problem / solution
- raw footage
- spark ad ready cuts
canvas ugc.
a whole account, built around your brand.
lives ondedicated brand accounts
what they do
creators build and run separate social accounts devoted to one brand. our team sources and manages them, sets up the accounts, shapes the creative and keeps it moving.
best for
always-on presence, organic reach at volume, and brands that want it done for them.
what brands get
dedicated, recurring, measurable content on accounts living in the feed every day, without your team running them.
example deliverables
- dedicated brand accounts
- daily native posts
- trend-led series
- recurring formats
- performance reads
micro + nano creators.
small audiences, big trust.
lives ontheir own feed
what they do
everyday creators with tight, engaged communities. fewer followers, more conversations. their recommendations feel like a friend's.
best for
gifting, local and niche brands, seeding a product across lots of voices at once.
what brands get
authentic word of mouth, high engagement, and a wide spread of real people using your product.
example deliverables
- gifted posts
- honest reviews
- stories with links
- try-ons
- first impressions
faceless + voiceover.
hands, voice and the product.
lives onyour feed and your ads
what they do
creators who never need to show their face. close-ups, hands-on demos, aesthetic b-roll and a voice that carries the story.
best for
product-first brands, tutorials, asmr-style content and categories where the item is the star.
what brands get
clean, scalable content that keeps the focus on the product and is easy to localize and reuse.
example deliverables
- hands-only demos
- voiceover ads
- asmr unboxings
- pov clips
- aesthetic b-roll
ai + digital creators.
new formats, made with new tools.
lives onyour channels and ads
what they do
creators who blend filming with editing, motion, 3d and ai tools to make content that couldn't be shot on a phone alone.
best for
tech brands, concepts that need visuals, fast iteration and standout scroll-stoppers.
what brands get
fresh formats, quick turnarounds on variations, and a look that stands apart in the feed.
example deliverables
- motion graphics
- 3d product spins
- edited mashups
- animated explainers
- concept visuals
streamers + podcasters.
long-form, live and loyal.
lives ontheir own channel
what they do
creators who go live or talk for hours with an audience that shows up every week. integrations feel like part of the show.
best for
gaming, tech, apps, and anything that benefits from a longer, honest explanation.
what brands get
deep attention, real-time questions answered, and recurring placements with a loyal community.
example deliverables
- live integrations
- host reads
- sponsored segments
- clips for shorts
- community giveaways
photographers.
the still that stops the scroll.
lives onyour site, socials and ads
what they do
creators who shoot styled product, lifestyle and on-model photography with a strong eye for light and composition.
best for
product pages, launches, lookbooks, email and paid social statics.
what brands get
a library of polished, on-brand images ready for your site, socials and ads.
example deliverables
- product shots
- lifestyle sets
- flat lays
- on-model images
- social statics
the big three
influencer, ugc or canvas?
the three people mix up most. flip each card to see the difference.
creator tiers
climb the tiers.
every creator starts unresourced. finished campaigns, on-time delivery and work brands love move you up. drag along the ladder to see what each tier opens.
tier 1 of 5
unresourced.
where everyone starts.
make your profile, find gifting forms from brands you love and land your first campaigns. no big following needed.
tier 2 of 5
self-resourced.
you're showing up.
more gifting forms open up and brands start finding your profile in their searches.
tier 3 of 5
resourced.
your work speaks.
priority on campaigns, more brands saying yes, and a spot on the shortlists brands build.
tier 4 of 5
fully resourced.
brands come to you.
invites to bigger campaigns, recurring work and canvas ugc teams.
tier 5 of 5
source.
the top of unresourced.
first look at everything, hand-picked work, and a real hand in shaping where unresourced goes next.
every kind of creator
find your people.
brands, tell us who you need and we'll match the right creators. creators, whatever you make, there's a place for you here.
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