How to Make a Creator Media Kit That Gets Read

A media kit is a short document or page that tells brands who you are, what you create, who your audience is and how to work with you. A good one helps a brand decide quickly. A bad one gets skimmed and forgotten. This guide covers what to put in a creator media kit, what to leave out, and how to make it easy for brands, agencies and hotels to say yes.

Media kit vs portfolio

The two overlap, but they do slightly different jobs:

• A portfolio shows your work: the videos and photos you have made.
• A media kit summarizes you as a business partner: your niche, your audience, your formats, your past collaborations and how to contact you, with links to your best work.

Many creators combine them into one page. That works well, as long as it stays short.

What to include

1. A clear introduction

One or two sentences on who you are and what you make. For example: "I create calm, practical home and organization content for renters in small spaces." Make your niche obvious.

2. Your services

List the kinds of work you offer:

• UGC videos for brand channels and ads,
• posts and Stories on your own accounts,
• photo sets,
• hotel and travel content,
• hook variations, raw footage or other add-ons.

Clarity here saves back and forth.

3. Your best work

Link to three to six of your strongest pieces, chosen to show range in your niche. Include a thumbnail and a one-line description for each. Make links open easily on a phone.

4. Audience information (if you post for brands)

If brands will pay to reach your audience, share accurate, current information from your platform insights: follower counts per platform, typical reach or views, audience location, age ranges and gender split where available. Only include numbers you can back up with screenshots, and date them, such as "as of March."

If you are mainly a UGC creator whose content runs on brand channels, you can keep audience details short or skip them and focus on your work.

5. Past collaborations

List brands you have worked with, but only where you have permission or where the work is public. If you have signed confidentiality agreements, respect them. For new creators, it is fine to leave this section out; your portfolio speaks for you.

6. Testimonials

A short quote from a brand or client you have worked with, with permission, builds trust quickly.

7. How you work

A few lines about your process: typical turnaround, revision rounds included, and how you prefer to receive briefs. This signals professionalism.

8. Contact details

A professional email and a link to your creator profile. Make it easy to find.

Should you include rates?

Some creators include starting rates or package outlines in their media kit; others share them only on request. Both approaches are fine. Including package structures without fixed numbers can be a good middle ground, since it shows what is possible and invites a conversation about scope. Our guide on negotiating a creator deal explains why scope should lead the conversation.

What to leave out

• Long life stories. Keep the introduction short.
• Every piece you have ever made. Curate.
• Unverifiable or outdated numbers. They damage trust if a brand checks.
• Clients you are not allowed to name.
• Personal contact details you would not want widely shared, such as a home address.

Design tips

• Keep it to one page, or a short scrolling page on mobile.
• Use your own visual style: colors and fonts that match your content.
• Make it readable on a phone, since many brand managers will open it there.
• Use clear headings so a reader can jump to what matters.
• Export a PDF version as well as a web version; some brands prefer one or the other.

Tailor it when it matters

For important pitches, adjust the order of your portfolio pieces to put the most relevant category first. A hotel pitch should lead with travel and hospitality pieces. A skincare pitch should lead with beauty work. Small changes like this show care.

Keep it current

Update your media kit regularly:

• swap in stronger new work,
• refresh audience numbers if you share them,
• add new testimonials and collaborations,
• remove anything that no longer reflects your style.

An outdated media kit, with old numbers or a style you have moved on from, sends mixed signals.

Common mistakes

• Burying contact details at the bottom of a long document.
• Including links that require logins or downloads.
• Making it so designed that it is slow to load.
• Listing services you do not actually offer well.

Where to share it

Link your media kit in your social bios, include it in pitches, and attach it when applying to campaigns. If you use a creator platform, your profile can act as a living media kit that brands can always access. For a step back on building the work itself, see our guide to building a UGC portfolio.

Frequently asked questions

How long should a media kit be? One page, or one short mobile page. If a brand needs more, they will ask.

Do new creators need a media kit? A simple version helps. Even without past clients, a clear niche, a few strong pieces and contact details are enough.

PDF or web page? Both, if you can. A web page is easy to update; a PDF is easy to attach.

Unresourced gives creators a profile that works like a media kit, so brands, agencies and hotels can see your niche, work and formats at a glance. Create your free creator profile.