Khloé Kardashian Fragrances
beauty and fragrance.
previous work · beauty · fragrance · ugc
Khloé Kardashian Fragrances
10 creator videos for Almost Always, Khloé Kardashian's second fragrance.
the brief
what the campaign was.
Almost Always
Khloé Kardashian's second fragrance, in a violet bottle with soft lilac accents.
10 creator videos
vertical ugc, every video is below.
the idea
perfection isn't the goal, your presence is.
a floral amber woody scent built on Khloé's message that you don't have to get it right every time. creators were asked to show it as soft, warm and real, never like a scripted ad.
lavender, magnolia
star jasmine, orange blossom petals
palo santo, skin sensual woods, solar musks, vanilla
the ask
what creators made.
the footage
the bottle up close and fully in frame, the unboxing, close-ups of the bottle and packaging, and spraying it on pulse points or into the air. lifestyle shots where they fit: on the dresser, the last step of getting ready, a refresh while out.
the voiceover
a hook, the product name and the brand name, said naturally: what they love about the scent and what it smells like to them, ending on a clear call to action.
the concepts
a fragrance get ready with me, an unboxing and scent review, a scent moodboard, a partner or family reaction, a wear test through the day, and how to apply perfume so it lasts.
the hooks
twelve starting lines to choose from, like "is this the best celebrity perfume ever?" and "okay, this might be in the running for my signature scent", plus a big reaction to the scent as the opening.
the rules
how it had to look.
- the product leadsAlmost Always is the focal point, the label is clear, and the creator uses it on camera.
- clean and verticalfilmed 9:16 in bright natural light on a clean background, with space around the creator and text inside the platform's safe zones.
- nothing else in frameno other brands, tags or competitors, no patterned or branded clothing, no filters or color changes.
- raw footageshot on the phone camera, not inside the instagram app, and handed in raw with no text or watermarks.
the approvals
nothing posted before approval.
submit
raw and edited files through a shared google drive folder. no raw footage, no approval.
first draft
within one week of receiving the product and the brief.
revisions
a second draft within 2 days of the client's feedback.
go live
within 24 to 48 hours of formal approval.
the videos
watch what ran.
More campaigns are added here as they wrap. Follow @unresourcedcreators.