unresourced client work · beauty · fragrance · ugc

Khloé Kardashian Fragrances

campaigns unresourced creators have worked on. watch what ran. 10 creator videos for Almost Always, Khloé Kardashian's second fragrance.

watch what ran previous work on unresourced.com

the brief

what the campaign was.

brand
Khloé Kardashian Fragrances
beauty and fragrance.
product
Almost Always
Khloé Kardashian's second fragrance, in a violet bottle with soft lilac accents.
delivered
10 creator videos
vertical ugc, every video is below.

the idea

perfection isn't the goal, your presence is.

a floral amber woody scent built on Khloé's message that you don't have to get it right every time. creators were asked to show it as soft, warm and real, never like a scripted ad.

top
lavender, magnolia
heart
star jasmine, orange blossom petals
drydown
palo santo, skin sensual woods, solar musks, vanilla

the ask

what creators made.

the footage
the bottle up close and fully in frame, the unboxing, close-ups of the bottle and packaging, and spraying it on pulse points or into the air. lifestyle shots where they fit: on the dresser, the last step of getting ready, a refresh while out.
the voiceover
a hook, the product name and the brand name, said naturally: what they love about the scent and what it smells like to them, ending on a clear call to action.
the concepts
a fragrance get ready with me, an unboxing and scent review, a scent moodboard, a partner or family reaction, a wear test through the day, and how to apply perfume so it lasts.
the hooks
twelve starting lines to choose from, like "is this the best celebrity perfume ever?" and "okay, this might be in the running for my signature scent", plus a big reaction to the scent as the opening.

the rules

how it had to look.

the product leads. Almost Always is the focal point, the label is clear, and the creator uses it on camera.
clean and vertical. filmed 9:16 in bright natural light on a clean background, with space around the creator and text inside the platform's safe zones.
nothing else in frame. no other brands, tags or competitors, no patterned or branded clothing, no filters or color changes.
raw footage. shot on the phone camera, not inside the instagram app, and handed in raw with no text or watermarks.

the approvals

nothing posted before approval.

step 01
submit
raw and edited files through a shared google drive folder. no raw footage, no approval.
step 02
first draft
within one week of receiving the product and the brief.
step 03
revisions
a second draft within 2 days of the client's feedback.
step 04
go live
within 24 to 48 hours of formal approval.